The number of people who watch their screens at coffee shops and waiting areas has increased because of the mobile gaming trend which currently dominates the country. The new game creates a simple gameplay experience which maintains its power to keep players addicted to the game. The game became an everyday activity which millions of people now engage in.
The “Micro-Session” Design
The game is built to fit into every time gap that players encounter throughout their day. You can accomplish something meaningful during your 30 seconds of elevator waiting time or 5 minutes of lunch break. The game enables players to start multiple times throughout the day because it needs only a short period for play.
Extremely Low Learning Curve
You don’t need to be a “gamer” to play. The game mechanics require simple swiping or tapping to play. The game reached all age groups because it allows players from young children to grandparents to experience its gameplay.
High-Quality “Juicy” Feedback
The game uses “sensory rewards” for its reward system. The screen displays vibrant colors and satisfying sound effects and haptic vibrations when a player achieves success. The “juice” triggers a small hit of dopamine in the brain which makes every victory feel much better than it actually should.
The Social Comparison Loop
The game allows users to share their game progress through social media or their contact list. A player who sees a friend who has achieved one level beyond their current position on the leaderboard will develop friendly competition which makes them return to the game for yet another attempt at attaining the highest ranking.
Perfectly Paced Difficulty
The game uses a “Goldilocks” difficulty curve. The game maintains its balance between creating difficult gameplay which makes players want to stop playing and developing too simple gameplay which causes players to lose interest in playing. The game keeps you in a state of “flow” which enables you to stay focused because it provides slightly more difficulty than what you can handle.
“Free-to-Play” Done Right
The game allows players to experience the complete game without requiring any monetary payment. The game allows players to buy “power-ups” yet it maintains a system which players can win without needing to spend money. The game achieved rapid success because it enables users to start playing without needing to invest any money.
Frequent “Limited-Time” Events
The developers of the game bring new content to players throughout every development cycle. The developers use “weekend-only” challenges and holiday-themed rewards to create a “Fear Of Missing Out” (FOMO) effect which makes players log in every day.
The Power of “Wait” Mechanics
The game creates stronger player interest through its system which limits players to a certain number of lives and turns. Players who run out of turns will spend the next hour thinking about their next chance to play the game which develops a psychological “craving” for the game experience.
Word-of-Mouth Marketing
The game spreads through “organic” viral growth because its visual aspects combined with simple explanations make it easy to share. People who watch their friends play the game will download it after they see a 10-second TikTok video.
Calming Aesthetic
The game provides players with a calming experience which delivers order to their chaotic world. The art style provides a “digital escape” which helps people reduce their stress with its three design options: clean design and cute design and minimalist design.
